Sandbox's leadership, creating new rules for the Creator economy. The 2026 sole CEO system has strengthened the speed and accountability of decision-making.
"We build the widest gateway so that Creators' imagination becomes sustainable value."
CEO Cha Byunggon designs the architecture that connects Creators, content, and business into one, driving Sandbox Network's growth. The 2026 transition to a sole CEO system has further strengthened the speed of decision-making and execution.
On top of an integrated business structure spanning advertising · IP · commerce · studio, he focuses on building an environment where Creators can freely take on challenges.
C-Level leadership responsible for each business · content · technology domain drives Sandbox's execution.
Oversees business growth strategy and partnerships, leading the expansion of advertising · commerce businesses.
Oversees original content and studio · production, responsible for content competitiveness.
Builds the data · AI Studio · platform technology foundation to advance Creator Intelligence.
Check Sandbox's business divisions and organizational structure.
Organization →We're looking for talent who want to imagine bigger and cross boundaries.
Careers →